How to Build a Simple Content Calendar (Even If You’re Not a Marketer)

Consistency in content creation can significantly impact lead generation. Companies that blog consistently generate 67% more leads than those that don't. Here's how to build a straightforward content calendar:

1. Select Your Platforms

Focus on 1–2 platforms where your target audience is most active, such as Instagram or LinkedIn. This approach prevents burnout and ensures consistent engagement.

2. Determine Posting Frequency

Start with a manageable goal, like one post per week. Regular posting, even at a low frequency, can significantly boost audience engagement.

3. Define Content Buckets

Organize your content into themes, such as educational tips, customer success stories, behind-the-scenes content, and promotions. This structure simplifies content creation and maintains variety.

4. Utilize Free Tools

Tools like Google Sheets, Trello, or Canva’s Content Planner can help you organize and schedule your content effectively.

5. Batch Create Content

Task batching, or grouping similar tasks together, can increase productivity by up to 40%. Dedicate specific time blocks to create multiple pieces of content at once.

💡 Looking for a customized content calendar? At Bosi & Co. Marketing, we craft content calendars that align with your brand and resonate with your audience.